Why we talk openly about our prices
After more than 25 years of free use, simple system has introduced a pricing model. Why? Because digitization doesn't work without investment — and because that's exactly what many customers expected. In this interview, our VP Growth & Sales Operations, Fabian von Kleinsorgen talks about the reasons for the change in strategy, about internal discussions — and about why price transparency is not a risk but a sign of trust.
1. Why have we deliberately opted for price transparency while other competitors do not publish their prices?
Because we are convinced that anyone who wants to sell digital processes must act transparently themselves. Procurement is complex enough — clear information and a comprehensible pricing structure helps. Anything else unnecessarily lengthens decision-making processes.
2. What strategic values do we associate with this openness?
Honesty, reliability, fairness, and equality. We want customers to be able to rely on us — even when it comes to price. Hidden costs, vague offer logic or endless inquiries do not fit a modern, digital platform.
3. Were there internal discussions or critical voices regarding the publication of the pricing structure?
Yes, they did exist — and that is understandable. After more than 25 years of free use, the move to monetize was no easy decision. There was a lot of discussion internally: Is now the right time? How do we explain the existing customers who have used the system so far without licence fees? And what does that mean for our positioning in the market?
At the same time, it was clear that the old system had reached its limits technologically — and so had our ability to deliver real added value. The features that characterize our platform today were simply not feasible on the old basis. In order to remain fit for the future — and to provide our customers with the tools that modern procurement needs — we had to think from scratch. And that also means investing in quality, support, and development.
The reactions from our customers were mixed — but very differentiated. Many responded with absolute understanding. Some had been waiting precisely for this step because they knew that without investing in the platform, digitization could not be taken seriously. Others — particularly in shopping — found it harder to think of paying for something that used to be free. It's human.
But this is exactly where transparency helps. If you understand what you are paying for — and what specific benefits this brings — you can make an informed decision. And we put all our cards on the table for that.
4. How does this fit in with our corporate philosophy (digitization, fairness, customer focus)?
100% For us, digitization means not only automation, but also clarity. Our platform simplifies procurement — and cost clarity is a key part of it.
Communicate prices clearly — a statement with attitude
5. What does our pricing structure look like in practice?
We offer clearly defined packages, depending on the intensity of use of the platform. The structure is simple: Basis, Marketplace, Controlling cost €99 per month. If you need an ERP connection, you calculate an additional €99, for OCI punch out or external ordering systems, an additional €49.
There are no hidden fees, no complicated tiered prices, no discounts that you have to “negotiate” first.
6. How do our models differ from those of competitors?
While other providers calculate their prices on a case-by-case basis — depending on user numbers, annual volumes or system landscapes — we follow a different path: transparent packages, comprehensible staggering, clear logic of open communication.
7. What are the clear benefits for the customer?
Planning security, comparability, and: trust. Nobody wants to renegotiate or wait for a PDF offer first to know whether a platform is worthwhile. Our customers know where they stand from the very first moment.
8. How do customers react to open communication? Is there any feedback on this?
The feedback is very positive. Many customers tell us that it was precisely this openness that was decisive in the early evaluation phase. Especially in corporations, where decisions are made across many levels, a clear pricing structure helps enormously.
9. Do we have examples where our transparency was decisive for the transaction?
Yes — especially for customers with multiple participants in the decision-making process. When the purchase needs a number but doesn't get an offer, it often ends in endless votes. Our transparency significantly shortens this process.
11. Do you think price transparency is a real USP in our industry?
Absolutely. Precisely because hardly anyone does it. And because price transparency means more than just a number at a time when trust is becoming a currency. It is a statement.
12. How do you assess the risk of price benchmarking by competitors?
The risk exists. But we consciously accept it. Because we believe in the strength of our model — and that customer proximity is more important than fear of competition.
13. What message would you like to convey directly to potential new customers?
If you use our platform, you don't have to fear any unpleasant surprises. We're honest, direct, and fair — not just in our pricing, but in everything we do.
16. What measures or updates can customers expect?
Our platform is not a static product. It is constantly being developed — not only with major features, but also with many small optimizations that make a difference in everyday life. That is exactly the claim behind the name “simple”: A user experience that works intuitively, quickly and smoothly — even though the underlying processes are complex.
In addition, we are constantly investing in performance, usability and new features that not only digitize procurement, but really simplify it. The goal remains: a platform that delivers what the name promises.

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